Disclaimer

Articles, explanations and examples on this site describe how we usually work and what tends to help most businesses. They aren't advice for your specific situation. Before you make decisions about your website, budget or marketing, talk to us or another qualified professional about your own circumstances.

Search engines decide rankings with their own algorithms, which change often and which nobody outside them controls. No honest agency can promise a particular position, an amount of traffic or a number of enquiries, and we don't.

The same goes for other outcomes. Performance targets on our service pages describe the standard we build to and test against before launch. They aren't a promise about results after launch, which also depend on hosting, content, third-party tools and how the site is used and changed.

Illustrations on this site, such as the animated search results on the SEO page, show how something works. They aren't records of real results.

We review the site regularly, but tools, prices and best practice move quickly. Some information may be out of date by the time you read it. If you spot a mistake, we'd be grateful if you told us.

Where we link to other websites, the people who run them are responsible for their content. A link isn't an endorsement, and we can't vouch for sites that change after we've linked to them.

Our liability for using this website is set out in the Terms of Service. For client work, the contract for that project applies.